
Dayo Yusuf – Head, Marketing
Dayo Yusuf is a seasoned sales and marketing professional with over 24 years of dynamic career spanning diverse banking, credit, investments, finance, media sales, and marketing sectors. With a strategic focus on revenue growth, brand positioning and customer engagement, she has driven high-impact marketing initiatives, managed complex financial portfolios, and delivered exceptional media and advertising sales results.
Currently the Head of marketing, she brings a unique blend of analytical expertise and creativity, successfully adapting to evolving markets and regulatory landscapes and excels in cross-functional collaboration, leveraging insights to optimize campaigns and align business objectives, making her a versatile asset in dynamic environments focused on expansion and client satisfaction.
She is an Associate of the Advertising Regulatory Council of Nigeria ARCON, formerly APCON. She holds a Higher National Diploma in Business Administration and Management from the Lagos State Polytechnic, a Post Graduate Diploma in Management from the University of Calabar and an MSc in Marketing from Babcock University. She has attended the Manchester Business School Executive Management and Leadership program.